What Matters, a series reframing the conversation around health & wellness
MegaFood | November 2021
We’re excited to announce the launch of What Matters, a social media series designed to shine a light on how we value and prioritize both our personal health and the health of our planet.
Planet Health Matters
The impact of regenerative agriculture and sustainable living. With Kathryn Kellogg, sustainability and zero-waste advocate, Anne-Marie Hourigan, Quality Standards Principal Advisor at Whole Foods Market, and Bethany Davis, Director of Social Impact at MegaFood. Watch Now.
To understand “What Matters” to Americans today, MegaFood also surveyed 2,000 people to explore how attitudes towards health and wellness have shifted over the last year and a half.
The survey, conducted by OnePoll, highlighted that nearly 75% of Americans realized the need to prioritize their health more than they had in the past, and that the last 18 months has given them a chance to become healthier and focus on what matters most.
Beyond personal health, survey respondents were also asked about the health of our planet and how much that matters to them. 78% of respondents agreed that it’s important we address the health of our soil to ensure we have more nutrients in our food. Furthermore, 3/4 of respondents also care about climate-friendly farming practices.
“We’re glad the survey results showed how many Americans are aware of the soil crisis and the need to focus on the health of our planet,” says Bethany Davis, Director of Social Impact at MegaFood. “Here at MegaFood, we are on a mission to support what matters most to us: nourishing the soil for quality ingredients and supporting our farm system to grow a healthier world for people and the planet.”
Each episode of the What Matters Instagram series takes a deeper dive into several of the themes reflected in the survey.
What Matters is packed with purpose and a goal to raise awareness for the Women's Earth Alliance (WEA), a global organization that catalyzes women-led, grassroots solutions to protect our environment, support farmers and strengthen communities, all to ensure the long-term health of our planet. Recognizing the importance of these efforts to our collective well-being, MegaFood will donate $30,000 to support WEA’s work with women leaders.
Follow MegaFood on Instagram to watch the series and be part of the conversation.
MegaFood. For what matters