Brand highlights its Big T Transparency initiative with a unique booth experience that places customers and industry partners in the driver's seat

MANCHESTER, N.H., Sept. 21, 2016 /PRNewswire/ – MegaFood™, a pioneer in the health and wellness category, is breaking the mold of the traditional industry trade show booth with a bold new concept: a blank booth at Expo East 2016, the bi-annual natural products industry show.

MegaFood's all-white booth (#5006) will be entirely devoid of color at the start of the show to symbolize the need for an open and transparent space for conversation in the supplements industry. The space will feature four, giant, white canvases as Idea Walls. Under the theme of #WTFresh, Expo East attendees can contribute fresh ideas, questions, concerns and comments with colored markers around four topics: industry issues, new products, transparency and one topic that's particularly near and dear to whole foods supplement-maker MegaFood's heart: improving lives.

This unique booth concept will bring to life MegaFood's Big T Transparency