Robert Craven takes on Innovation and Industry Advisory role for Pharmavite

MANCHESTER, N.H. (December 19, 2018)—Andy Dahlen is joining MegaFood as the company's new CEO. Andy is a proven business leader with deep experience in growing some of America's most iconic food brands by deploying results-driven, multi-channel marketing and innovative product development. Over the last 20 years, Andy has honed his ability to translate a brand's core values for contemporary audiences on several brands including Beech-Nut, Green Giant and Cascadian Farm, among others.

Robert Craven will be stepping down as CEO of MegaFood and taking on an innovation and industry advisory role for Pharmavite. In his new role at Pharmavite, Robert will work closely with Tobe Cohen, Chief Science, Technology & Innovation Officer, to leverage his entrepreneurial instincts and innovation skills to help shape Pharmavite's future growth strategies in emerging spaces.

"We thank Robert for his many contributions to the success of MegaFood, building a unique brand and a strong foundation for the future," said Jeff Boutelle, CEO, Pharmavite. "As we enter the next chapter for MegaFood, we look forward to Andy using his proven track record in product innovation and operational excellence to take the company to the next level."

"I am so incredibly grateful for my time at MegaFood and the people I worked with to achieve our shared mission. I am looking forward to my new advisory role with Pharmavite and my next chapter in the natural industry," said Robert Craven.

As a certified B Corporation, MegaFood will continue to operate as a wholly-owned subsidiary of Pharmavite and focus on using its business as a force for good by supporting organic and regenerative farming initiatives for a healthier, more sustainable future. It will maintain its organization structure and continue to operate from its New Hampshire headquarters.

"I am excited to be joining MegaFood and working with its leadership to drive the company's growth and innovation," said Andy Dahlen, newly appointed CEO of MegaFood.

About MegaFood®

Fresh From Farm To Tablet™, MegaFood is committed to improving lives by delivering the most authentic nourishment possible. Since 1973, MegaFood has remained dedicated to producing the cleanest and highest quality, award-winning supplements made with real food from Farm Fresh Partners. A pioneer in the natural products industry, MegaFood was the first company to make its FoodState vitamin and minerals from scratch starting with farm fresh whole foods. MegaFood remains devoted to its "Big T Transparency" platform and is proud to be the first supplement brand to have its entire line certified Glyphosate Residue Free by The Detox Project. MegaFood continues to innovate by manufacturing more than 44 individual FoodState nutrients using their proprietary Slo-Food Process™, all in their own facility in New Hampshire. Their FoodState nutrients are blended and combined to create over 60 handcrafted supplements that make up the MegaFood product line today, found in over 3,500 natural products retailers and vitamin specialty shops throughout the United States.

About Pharmavite

For more than 45 years, Pharmavite LLC has been a leader in the wellness industry, earning the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals and other dietary supplements under its Nature Made® brand. MegaFood makers of Fresh from Farm to Tablet™ supplements, operates as a wholly owned subsidiary of Pharmavite. Based in West Hills, California, Pharmavite LLC is a subsidiary of Otsuka Pharmaceutical Co., Ltd. For more information, please visit pharmavite.com.

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