Why Regenerative Agriculture?
Because healthy people and a healthy planet go hand in hand.
As a vitamin company dedicated to improving people’s health, we understand that good health starts with good food, and healthy food starts with healthy soil. That’s why supporting soil health through regenerative agriculture has been something we’ve proudly championed for years, to help rebuild the systems that nourish us.
Championing the Regenerative Movement: Inside and Beyond Our Supply Chain
At MegaFood, we know that creating healthier food systems does not come from a single solution, but collaboration and a commitment to moving the entire regenerative agriculture movement forward. That's why we invest in research that deepens our understanding of soil health, partner with organizations advancing regenerative and organic farming, and advocate for policies that support resilient agricultural systems.
Founding Members of the Wilding Program
In 2026, we teamed up with Mad Agriculture and Whole Foods to support their Wilding program, a long-term regenerative agriculture strategy bringing together farmers, brands conservationists and technical experts to reimagine underutilized farmland as working, connected habitats.
Image courtesy of Omar de Kok-Mercod, Mad Agriculture, Iowa State University
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Backing the Science: Investing in CSU Chico’s Soil Carbon Accrual Project
We teamed up with researchers at the Center for Regenerative Agriculture and Resilient Systems for a three-year study at Hayday Farms in Blythe, CA for a study comparing conventional farming side-by-side with regenerative agriculture. By letting nature do the heavy lifting, this study aims to show how the way we grow food directly impacts the vitality of our world, starting with the soil.
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